Local Experts in Greater Arkansas

Barbara SallenExecutive Broker

How am I different from other real estate agents?
My on-going research enables me to best determine price, trends and marketing strategy. I will be at your side every step of the way to the closing to ensure a smooth process.
I am a 20+ year sales and marketing professional. I am a licensed executive broker.
My geographical comfort zone is all of Central Arkansas.
One group of buyers that tug at my heartstrings are the first-time home-buyers. I want them to be well educated in the process and to have a sense of comfort in the decision that they are making in their purchase. It is probably the largest purchase that they have ever made. I tell them this, "I will hold your hand as tightly or as loosely as you want and I default to tight!"
I help people sell houses, buy homes and invest in real estate.
My commitment to you: "To be of service to you in a professional and friendly manner."

Personal Insight

Reviews on Zillow

  • 5/25/2021 - tinaharper890
    Listed, but didn't sell my home in 2020 in Little Rock, AR.
    We used Ms. Sallen to list a home for us in Little Rock. Everything started out fine but we had a few offers we were not comfortable with and Barbara began to pressure us accept things that were not in our best interest. She wanted us to accept an extended close with no money down. We wanted to cancel the listing and she refused. We went to her broker Keith Pike and he also refused. He was very defensive of Barbara and could care less about our opinion. After a few more months and many complaints from us we were finally released us from the agreement. We do not recommend Re/max Elite, Keith Pike or Barbara Sallen. They are not customer service oriented at all.
    Response from Barbara on 5/29/2021
    I do not know this person. This transaction in 2020 never happened. The story that tinaharper890 wrote is a made-up story. I can only guess that she has me mixed up with someone else. This reviewer is not truthful.
  • Highly likely to recommend
    2/24/2021 - Rebecca Kintz
    Bought a single family home in 2021 for approximately $325K in Benton, AR 72019.
    This was the first house that we have purchased and Barbara was there for us every step of the way. It was a smooth, easy transaction and I would recommend Barbara to everyone moving to the Little Rock area. My adult son and his family are working with her now to find their new home.
  • 2/18/2021 - foxs55133
    Showed home in 2020 in Little Rock, AR.
    This agent helped me to find a condo. I found one I liked and we got it under contract. Some things came up during the inspection so I decided to cancel. Barbara was unwilling to help me any further. My purchase was under 100k and she told me it had taken too much of her time and she would not be making that much money on it. She was very rude about it. I don't recommend her at all.
    Response from Barbara on 2/25/2021
    I do not know this person. I have not shown a condo and written an offer for a buyer in almost 3 and a half years. (And to the best of my recollection, I have never had a below $100,000 condo contract terminate due to an inspection.) I do not discuss how much or how little money I make from a transaction. I am grateful for the money I do make. This reviewer is not truthful.
  • Highly likely to recommend
    1/12/2021 - jpoolendt
    Bought a home in 2021 in Circle, MT.
    I was a first time home buyer and Barbara made the experience very easy and was there to help me with anything I needed along the way! Would highly recommend to anyone!
  • Highly likely to recommend
    12/5/2020 - Jenna Reynolds
    Bought and sold a single family home in 2020 for approximately $175K in Little Rock, AR 72205.
    Barb was the selling agent for a house I purchased 4 years ago, and I was so impressed with her work that I asked her to sell the same house (for me) this year. She FURTHER helped me buy a house a few months later in the same city when my move out-of-state didn't work out. All in all, I cannot recommend her enough. She's a top-tier negotiator, knowledgable in any area of residential real estate, and has a network for any type of work required on any home project. 10 / 10.
  • Highly likely to recommend
    11/6/2020 - Terri Butler
    Sold a mobile home in 2020 for approximately $125K in Holland, AR 72032.
    Barbara is one of the BEST agents I've every used, and with 22 years in the military I've bought and sold houses all over the US. She has fantastic local knowledge and takes the time to really evaluate the property value, not just look up stale year-old comps. Her attention to detail and staying on top of all the moving parts was amazing. If you want an agent that just sits on a listing, go find someone else. If you want an AGENT TO SELL YOUR HOUSE - HIRE BARBARA!
  • Highly likely to recommend
    8/27/2020 - jordan ross crow
    Sold a single family home in 2020 for approximately $300K in North Little Rock, AR 72113.
    There are not enough stars to rate our dear Barbara. Six years ago we were new to Little Rock and searching for a home and somehow came upon her through an online avenue. Ever since she has been more than a realtor. She is a great friend, an advocate, a proactive voice for our home needs and so much more. She is SHARP! She is great with details and always on top of things. I really don’t know how she does it all. I’m forever thankful and blessed to have Barbara in our lives. Like I said, not enough stars to rate our dear friend here!!
  • Highly likely to recommend
    8/7/2020 - Bill Atherton
    Bought a home in 2020 for approximately $200K in Mayflower, AR 72106.
    Wonderful realtor, I enjoyed working with Barbra. She answered all my questions and would work after hours for me to find my forever home and get the job done. She even got me closed early! 5 star professional lady
  • Highly likely to recommend
    7/18/2020 - karenlyeager
    Sold a single family home in 2020 for approximately $200K in Little Rock, AR 72227.
    Last year I asked for her advice in making my home buyer friendly. I made her suggested improvements, and boy did I get more for my home than I thought I would. New house was great. She let me think about it and decide what was best for me.
  • Highly likely to recommend
    4/1/2020 - mark poisel
    Bought and sold a town home in 2020 for approximately $225K in Little Rock, AR 72212.
    Barbara has been absolutely great to work with. She has helped me twice now with the purchase and sale of a home. She is incredibly thorough and helpful with the process all along the way. She is persistent and works hard to help you accomplish your goals. I had to do both of my transactions from out of town. Barbara took care of everything for me and even made sure my house was safe. On more than one occasion she had to let in a repairman or inspector and did everything she could to make the sale work. My sale required some additional work beyond normal, and Barbara handled it all. She was undoubtedly the best broker/agent I have ever used. Definitely more than a 5 out of 5.

Professional Info

RE/MAX Elite
11324 Arcade Drive, Suite 23
Little Rock, AR 72212
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